Our Philosophy

ZENUE stands for a new you — balanced, beautiful, and bold.

At ZENUE, every formula is crafted with mindfulness and modern science to restore, protect, and empower your skin against the challenges of contemporary living.

Our commitment is to create intelligent, multifunctional skincare that nurtures your natural beauty while supporting a lifestyle of confidence, simplicity, and grace.

Our Vision


To bring world-class skincare science to Indian skin, for Indian lifestyles — without compromise.

Our Mission

To craft intelligent, multifunctional skincare solutions that empower Indian skin to thrive amidst fast-paced, modern living — delivering global standards of care, innovation, and performance.

Our Story

Coming from a fast-paced corporate world, the founder experienced the lifestyle most modern population live — always on the clock, juggling deadlines, travel, and digital fatigue. Skincare, understandably, was often the last thing on the priority list.

But over time, it became clear that the demands of modern living were taking a visible toll on the skin — and there weren’t enough products that were both efficient and effective. The market was saturated with complicated routines and underwhelming results. What was missing were smart skincare solutions — products that could deliver visible results, keep up with an on-the-go lifestyle, and still meet global standards.

And that’s how ZENUE was born.

Rooted in mindfulness and innovation, ZENUE is designed to simplify skincare for the modern Indian. Each formula is powered by next-generation actives, multifunctional performance, and globally benchmarked quality — developed to hydrate, protect, and rejuvenate skin exposed to today’s urban stressors: pollution, blue light, humidity, and fatigue.

ZENUE is more than skincare. It’s smart skin support for life in motion.

Two generations. One vision. One smart skincare evolution.

  • At the heart of ZÉNUÉ is a powerful mother-daughter duo — Rashmi Sang and Chakshu Sang — whose shared vision redefined how skincare should feel, function, and evolve.

    Rashmi Sang, Founder of ZÉNUÉ, brings over 25 years of corporate experience, where time was scarce and self-care often an afterthought. Her journey through the fast-paced professional world revealed a universal truth — that modern lifestyles demand smarter, more efficient solutions, especially when it comes to skincare. ZÉNUÉ was born from her personal reality: the need for high-performance, multifunctional products that respect both time and skin.

  • Her daughter, Chakshu Sang, Co-Founder and a Ph.D. scholar in Psychology, brought a deeper layer to the brand’s philosophy. With her background in human behavior and mindfulness, she shaped ZÉNUÉ to be more than just skincare — to be a ritual of awareness. Under her influence, ZÉNUÉ became a brand that is mindful — of self, of ingredient integrity, and of environmental responsibility.

    Together, Rashmi and Chakshu merged practical intelligence with purposeful innovation to create ZÉNUÉ — a brand that understands skin, science, and the pace of modern life.