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Skinimalism & Streamlined Routines
The less is more philosophy—skinimalism—continues to dominate. Multifunctional, minimalist products that simplify beauty routines are a big hit as consumers crave efficiency and effectiveness. Marie Claire UK+8Beauty Independent+8Kintsu MedSpa & Wellness+8 -
AI-Powered Personalisation
Technology is reshaping skincare. Brands are using AI for hyper‑personalisation and product discovery, from at‑home skin diagnostics to AI-based ingredient design. berlinpackaging.com+5Beauty Independent+5Wikipedia+5 -
Biotech & Regenerative Ingredients
Advanced biotech ingredients like NAD+ precursors, exosomes, and salmon DNA (Rejuran/PDRN) are gaining traction for their regenerative, anti‑aging benefits. Financial Times+15The Times+15Beauty Independent+15New York Post+6Vogue+6Glimpse+6 -
K‑Beauty Innovation
Korean beauty continues to lead with jelly textures, 7‑skin toner layering, spicule skincare, and the pursuit of the coveted mirror‑skin glow. Allure+12The Times+12Real Simple+12 -
EGF vs Retinol: Gentle Alternatives
Epidermal Growth Factor (EGF) is becoming a gentler complement—or alternative—to retinol, especially for sensitive or mature skin. New York Post+7Woman & Home+7The Scottish Sun+7 -
Holistic & Mind‑Body Skincare
The “healing touch” method—mindful facial massage and skin‑soothing touch therapy—is emerging from psychodermatology, blending emotional wellness with skin health. McKinsey & Company+6Marie Claire UK+6Forever Beaumore+6 -
Clean‑Girl Aesthetic & Clean Beauty
The minimalist, fresh-faced clean‑girl look is huge, fueled by clean, non-toxic products—some brands offer luxury-level performance at more accessible prices. Wikipedia+3Financial Times+3Wikipedia+3 -
Dermatologist-Backed Essentials
Experts emphasize a “holy trinity” morning routine: vitamin C serum, firming hydrators, high-SPF mineral sunscreen, followed by nighttime retinol and optional absorption tools like LED or toning devices. New York Post -
Sun Protection + Makeup-ification
Expect souped‑up sunscreens and makeup-ification of skincare—blurring lines between beautifying and protecting. Powerful body serums and daily preventative care (like proactive sun barriers) are trending. berlinpackaging.comAllure -
Global Beauty Influence: K-, C- & T-Beauty
Global beauty traditions continue to reshape skincare: Korean, C‑beauty (with roots in traditional Chinese ingredients), and T‑beauty (Taiwanese skincare) are gaining recognition for gentle, thoughtful formulations. New York Post+15berlinpackaging.com+15The Times+15creators.yahoo.com+1
